Concept Digital Art & Seasonal Campaign (Steam Page)
As part of the seasonal promotional campaign for Deep Silver, I was responsible for the visual concept and key art execution for the Winter Sale—featured prominently on the Steam platform.
I developed an immersive digital illustration that visually represents a snowy road trip through a winter landscape, creatively integrating game characters into a nostalgic van setting.
I developed an immersive digital illustration that visually represents a snowy road trip through a winter landscape, creatively integrating game characters into a nostalgic van setting.
This artwork was applied across multiple campaign assets including:
• Steam page hero banners
• Seasonal sale overlays
• Promotional web headers
My process involved art direction, sketch exploration, environment concepting, and final render delivery, ensuring brand alignment across all visual touch points while creating a cozy, inviting winter vibe that stands out on a saturated digital marketplace.
